A common part of Anti-Piracy work involves 'Scanning' across known infringing sites, locating and then extracting content links. These links are then processed and validated before action is taken, usually in the form of sending a DMCA notice to the hosts and site. This forms the 'Takedown' part of this Anti-Piracy process.
This process, as is evident from data given to us for analysis and from public logs, focuses mainly on what is called 'The Surface Web' or 'The Visual Web'.
'The Surface Web' is the part of the internet best described as the sites that are accessible through search-engines and without authentication. This only represents 10% of the internet with the remaining being the 'Deep Web', which is home to the highest traffic sites and content link distribution platforms and APIs. Less than 1% of the internet is occupied by the often talked about 'Dark Web'.
Many of the apps for mobile, Firesticks and desktops, are accessing links sourced from sites in the Deep Web. Surprisingly, several of these apps are created by the site operators themselves. Good examples of this are Dixmax, Vidcorn and Megadede - the latter is a Spanish focused site and has estimated traffic in the region of 50 million visits per month. All three deliver links into apps, which on analysis we have found that there is no clear evidence that effective protection work on these sites has been occurring. Taking this as an example, it is clear that having a scanning & takedown service is essential. However, to make it effective, it must reach where the most significant threats to assets are located.
The volume of sites generated is vast. Based on frameworks such as WordPress, these sites benefit from features of these frameworks which notify search engines as new posts/pages are created, resulting in new items being indexed. Minutes later, those pages appear in search results.
A very effective and fast way to counter all of this and regain exposure and traffic to legitimate routes of the content or brand is Search Engine delisting. Cost effective and accurate with rapid processing, it adapts and identifies new sites continually being added to the Search Engines index. The VideoLock.NET Search Engine Delist service incorporates all of this with the advantage of our AI-powered 'Sites System', the first service in the industry to use such technology when we released a predecessor to the current AI decision matrix, V1.0 back in 2017. Find out more here.
Whether it is an overview investigation required to assist in scoping, or analysing a more extensive range of targets in its initial phase, right through to building a full court ready data evidence bundle, VideoLock's experienced team can utilise our unique range of tools and specialist datasets to tackle complex targets even at huge webscale. The team are able to compute big data analysis through the platforms limitless scale with the use of multiple cloud on-demand technology providers, rather than limiting to a single provider, to take full advantage of the specialist capabilities each has to match the task in hand.
The data forensics work can include external data for inclusion in analytics using enterprise standard interfaces, saving time and costs, while achieving the best result efficiently. For more details on the service including information about requirements for expert witness backed data evidence, please click here...
When an investment is made in protection services for Film & TV content, or a company's brand, the question often asked is what difference will this make? The data collected and reported most often simply count the number of links that are found. It is not always the case that the location where each link was found is included. Just a number of links on their own cannot give any indication of the benefit from investing in protection, they can only report whether more or less were found, which has no relation to the difference it makes to the protected assets.
VideoLock works differently by gathering a wealth of data which can include measurements determining how easy the content is to access through leading Kodi addons and similar. A significant difference is to track where legitimate links or marketing web properties appear in search results from different countries, together with social media analytics and web traffic information. We can also add sentiment and natural language analysis from pirate hangouts to identify frustrations of pirates not having access to the content. Furthermore, measuring this wide range of data points for powerful business intelligence reports that relate specifically to your content and business, providing actionable data and transparency of the many sources to give you confidence in decisions made from it.
The R&D from our work included the creation of a specialised dockerised lightweight version of Kodi. Compatible with a 'Scale to Zero' FaaS infrastructure (more on the advantages of FaaS can be found on our Corporate and Social Responsibility page) enabling limitless scaling of the number of concurrent instances running within the platform.
The number of different apps/addons/media players is ever growing, so an advanced approach is required to monitor closely and detect changes to them, keeping the systems up to date and able to provide effective protection. You can get insight into the scale for yourself by clicking here to do a basic search for a common part of an addon code, restricting the search to the language these addons use (Python). The response? Over 2000 results on this one site, and whilst some are duplicates, it is clear to see this is a significant issue.